Facebook & Instagram Ads
Ad campaigns with targeted goals (e.g., brand awareness, lead generation)
Detailed targeting to reach specific demographics (e.g., age, location, interests)
Eye-catching design visuals that reflect your brand
Budget Allocation for the overall campaign and individual ads
Ad scheduling to run at times when the target audience is most active
Monitoring ad performance using Facebook and Instagram analytics
Adjusting target parameters and optimize ads based on performance
Remarketing campaigns for targeted users who engaged with previous ads
Integrating Facebook and Instagram ads with other marketing efforts
Analysing the performance of the ad campaign as a whole
Documenting insights and use findings to inform future campaigns
Social Media Marketing
Social Media Profile Creation & Platform Management
Optimize Social Media Business Pages – Facebook & Instagram
Content planner including posts, Reels, Videos, Offers, Events, Festive Posts
Content Curation for Posts/Reels/Videos
Post/Video/Reel Creation
Posts can be redirected to Messaging platforms or Website as a landing page
Boosting Specific Post/Video/Reel to increase engagement
Captions, Hashtags and Description curation according to post
Regular reviewing and update of the content calendar.
Analytics tools to track performance metrics (e.g., reach, engagement, conversions)
Analysing the best performing content types and themes
Monthly or quarterly strategy reviews of pages
Identification of areas for improvement and new opportunities
Data-driven decisions to refine the social media strategy
Planning for the next phase of social media marketing based on insights
Search Engine Optimization (SEO)
Content Optimization by crafting high-quality, keyword-rich content to enhance visibility and relevance
Strategically link internal pages to improve site structure, navigation, and user engagement.
Link Building & Social Media Marketing: Build authoritative backlinks and leverage social platforms to boost domain authority and drive traffic.
Site Speed & Mobile Optimization: Ensure fast loading times and a seamless experience across mobile devices for better rankings and user satisfaction.
Crawlability & Indexability: Optimize your site’s technical elements to ensure search engines can easily crawl and index your content.
Local SEO & Citations: Optimize for local search by claiming business listings, building local citations, and targeting location-specific keywords.
Image & Video Optimization: Optimize images with alt tags, captions, and sitemaps; enhance videos with transcripts and closed captions to improve search rankings.
Website Design
Domain & Hosting Setup assistance with selecting the right domain name and setting up reliable hosting for optimal website performance.
WordPress Website Setup to build responsive, customizable WordPress websites tailored to your business needs and branding.
Theme & Design Customization to be Chosen and implement a visually appealing theme with consistent branding elements like typography and color schemes.
Functionality & Usability Testing: Conduct comprehensive testing to ensure all features work smoothly and the website is easy to navigate.
Mobile Responsiveness & Cross-Browser Testing to ensure your website is fully responsive and optimized for all devices and browsers.
Basic SEO Setup to be installed and configured SEO plugins, optimize for on-page SEO, and target relevant keywords to boost visibility in search engines.
Follow on a pre-launch checklist, launch your site successfully, and provide ongoing post-launch support, monitoring, and updates.
Google Ads
Account Setup & Management: Create and manage your Google Ads account, ensuring proper setup for targeted campaigns and effective budget allocation.
Keyword Research: Conduct in-depth keyword research to identify high-performing, relevant keywords that maximize ad reach and ROI.
Ad Copy Creation: Craft compelling, high-converting ad copy tailored to your target audience and aligned with your business goals.
Campaign Types: Set up various campaign types like Search, Display, Shopping, and Video Ads to reach customers across Google’s network.
Ad Extensions: Implement ad extensions such as site links, call buttons, and location extensions to enhance visibility and click-through rates.
A/B Testing: Regularly perform split testing of ads to refine messaging, design, and targeting for optimal performance.
Audience Targeting: Leverage advanced audience targeting options, including demographics, interests, and remarketing, to reach your ideal customers.
Campaign Monitoring & Reporting: Provide detailed reporting and analysis of campaign performance, making data-driven adjustments to improve ROI.
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TOFFIS Digital
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Chennai 600 034